In todays episode Jamie Leger interviews Bob Baker on what an artist needs to do today, to get where they want to be tomorrow.
On today’s show we have a great conversation about building a modern music business and building a brand that thrives today, personal development, mindset, turning your life’s work into a mission, and so much more.
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What you’ll learn on this episode:
- Why Bob focuses on timeless principles despite the ever evolving strategies and tactics that he’s witnessed over the last 30 years
- Why 1-1 is still the most powerful marketing. Direct connection with your audience to build community.
- Building a two way conversation with your audience instead of one way broadcasts.
- How Bob became a magazine publisher and journalist where he honed his marketing and writing chops
- How Bob used to think he was a victim of his thoughts before he learned how to steer his thoughts and triggered a lifelong pursuit of personal development.
- Why you need to program yourself for success
- How Bob has been so prolific with creating content
- He turned his life’s work into a mission.
- How people pay you in different ways
- How Bob is always learning and teaching to grow himself and his skills
- What metrics Bob uses to measure his success
- Why you can monetize an email list of only a few hundred people
- What are the low ticket products that you could create to sell your audience?
- If you only offer a $10 cd you are leaving money on the table
- Why you need to figure out where music fits into your life
- Why you need to choose the correct mode to operate in
- Why success is just chipping away at it one piece of content at a time
Resources
Here’s a link to The book by Shannon Curtis:
Here’s a couple of Bob’s 15 Books
Bob’s Affirmation YouTube Channel
Final Notes:
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