One of the primary problems with all the advice out there-is that theres no included instructions for how to implement it. Up until this point I’ve largely laid out the foundation and the story of-how content and the SEO industry evolved into the content marketing process.
By now you should have a fundamental grasp on the concepts, the tools, the SEO factors and i’ve hopefully kept you engaged throughout the journey. You should also begin to see how the whole picture we’re painting, the entire purpose of all of this is to step up your game and put the power in your hands to connect and communicate in TECHNICOLOR!
The future, or the “next big thing” is already here… It’s not about something new, it’s about really learning how to use the tools to build a fully matured THREE DIMENSIONAL 3D Brand experience!
You are CREATORS, you are MULTIMEDIA STORY-TELLERS, and your “JOB” is to create content that transforms your audience.
It is your CONTENT, your positioning, (UVP) your promotion, and your performance analysis that is going to produce profits and build your platform.
This series is the training that will teach you how to build a MODERN Content Strategy to get the most out of your high value content.
I have created CONTENT ACADEMY, the BOOTCAMP course for CREATORS Academy! which you can sign up for below, once you are ready and have completed this multipart training series.
So again, I’ve dedicated my life to this and am proud to serve you with the most relevant, targeted, world class content to connect all the dots, eliminate overwhelm, and equip you with the tools to go illuminate the planet!
I not only teach, coach, consult, train clients and students on this stuff, I ACTUALLY USE it myself… too.
God bless all the bloggers who blog about blogging for other bloggers who blog about blogging… But you need the practical, tactical, tested techniques that are specific to YOUR particular business model.
SO. With that out of the way, let’s get on with it.
Jamie, all this stuff sounds good so far, but what about some practical tips and methods for how to actually CREATE high value content?
Great question… Oddly enough thats exactly what we’re going to dive into today!
There are YEARS of ground level techniques-and some of my BEST “secrets” disclosed in this fluff-free lesson.
Would you expect any less?
In fact, from here on out it’s all practical, focused, actionable training and exercises that you’ll want to implement immediately.
Today, I’m going to teach you how to create high value content – with A.D.D. in mind. After you’ve learned all the techniques here, you will without a doubt NEVER struggle to come up with ways, or FORMATS to create and produce content that gets results ever again.
Always Work Your Way Backwards
As we’ve discussed, your strategies and goals will lead you to the point of actually creating content, and this leads us to what and how to create it so that it is effective, and works us back up the chain to realizing our goals.
Aside from the Business Development, Market Research, Keyword Research and advanced Competitive Research, it is paramount to realize that the most effective and valuable use of your time as an expert, artist, or passionate content creator is HABITUALLY creating COMPLETE pieces of content every day.
You just gotta build the right habits.
So important. So simple. Extremely difficult…
But It is through developing this ability, which can only come through routinely doing it, that you will learn how to master the art of communicating value and solutions to your prospects and customers.
Whether it’s a blog, podcast, newsletter, video, email… This is single handedly the most effective use of your time throughout the program and beyond.
This means, that you are going to be building into HABIT throughout this course the HABIT of creating a COMPLETE, fully fleshed out concept and/or piece of content, EVERY single DAY.
The other “less tangible“ focal point of this HABIT is that you are WRITING to a SINGULAR person, and communicating so CLEARLY, in THEIR language, what their problem is, or what they are feeling, or what the story you are communicating is-better than they could even describe it themselves. Then you are delivering the answer or solution or message that HELPS THEM get to where they want to go, get the result THEY want, feel the feeling they want.
You can use all of your insight and perspective to do this, and at times this is going to be HIGHLY valuable, but the FOCUS is on training yourself to speak TO THEM, about THEM, and GIVING THEM the solution in THEIR language.
Doing this everyday, will without a doubt soon make you the most prolific, respected, and effective creator in your market. Hands down.
It will also make you a world class copywriter, and make you highly paid and highly in demand as you will be on the pulse of what your market actually wants and is looking for, and now you’ll be able to easily serve your audience with the exact content they want.
Audience Directed Delivery (A.D.D.)
Audience directed delivery or A.D.D. simply means that you are accounting for the practical engagement and story telling formats that are going to be best for both the kind of content you are creating, and the needs of your audience.
It requires you to think through the process and examine the content you are creating through the LENS of your audience. This is simple, yet it is profound. Write this concept down. Remember to create content with A.D.D. in mind.
Do you have a reason for the fact that you are only doing talking head interview videos?
Is that the best way to deliver the specific content every single time?
Would the information you presented in a text article be more effectively consumed through a more visual format such as an infographic or a slideshow?
Create your content with A.D.D. in mind, and your audience will love you for it.
How To Create High Value Content
High value = valuable to other people.
Valuable Content = Connecting a problem, fear, or frustration with a solution. Communicating valuable solutions or stories through your content.
It doesn’t really matter if it’s a training program, a book, a blog, a standup routine, an album, a seminar, or a painting…
It’s a balance between your content, the art you make, and your audience… Ya know?
Their is typically a way to not have to compromise in order to find the right balance, but it often requires some flexibility in how you think about and approach doing that.
It doesn’t need to be complicated, it just needs to be valued by them, for any reason-as long as it’s some reason, really… 🙂
But the key thing to remember is that you have to focus on the EXPERIENCE or the SOLUTION for THEM.
That’s where the connection happens, and that’s how things start and take off.
1. MODERN Content Creators are Multimedia Story Tellers.
You are utilizing the tools, the communication formats, and the distribution channels to best deliver your message and content to those you’ve created it for.
Try to visually imagine yourself as a content wizard… A caped beacon of wisdom and insight wielding a crystal ball that pushes the stories and content and message “from on high” down to it’s intended audience on a burst of light that morphs from a brilliant beaming ball into the most effectively capsulated experience to consume and utilize that packet of content.
Are you getting the picture!?
Be creative AND practical, use your imagination.
2. Use the Content Marketing Process. 😉 (Like we’ve been talking about)
Most experts write about what people should do, most storytellers tell the stories that THEY want to tell… Which is fine, some of the time, in some cases, but MODERN content creators are actively listening, paying attention to their audience and customers, participating and communicating through an interactive dialog to find out what kind of content to create, what kind of stories to tell, or what they like about the content they already create. (As long as they demonstrate that they are valuing it)
Again, i’m not going to tell you it’s super easy, but it’s not that complicated-you CAN do this.
3. The 4 Learning Styles:
There are four WAYs that an individual prefers to be taught, the learning styles may differ from person to person, as well depending upon the content you are delivering… So in order to best meet the needs of your audience try to include all FOUR of these learning styles into your approach and communication formats.
What – is it that you are delivering to them?
Why – is it valuable or important to them?
How – is it done.
What If – you took the information and did something with it, what results could someone get?
4. Content Creation Types and Top Techniques: Your Content Creation Starter-Kit:
You can read, write, sing, speak, or perform your content.
The formats as well as the marketing vehicles you choose, should be artistically and consciously selected from your arsenal to most effectively deliver the message and communicate the content to your audience.
Whether that’s through a status update, an email, an article, a book, a video, a podcast, presentation, infographic, report, e-course, or comprehensive training program…
You need to get familiar with these tools and you need to test which tools and techniques work best for you and your audience.
Regardless of format and channel, here are some universal and proven templates that you can use to NEVER run out of ideas for creating content… EVER again.
The easiest & fastest way to create high value content:
Probably the most effective one, for a lot of reasons…
Think about questions, objections, sales, and follow up. These are so valuable because they can be utilized in so many valuable ways. To position you, to generate traffic, leads, subscribers, and sales, by very quickly creating high value content.
PLUS you can leverage the heck out of these unique and informative pieces of content…
- One Problem, One Solution, One Sitting
Pretty self-explanatory right? This is the standard q&a format and is something you can ALWAYS sit down and do. This is a great one to practice regularly and it’s an extremely easy way to create highly valuable content very quickly.
The reason why this is powerful is because this is how human beings think. They have a problem, or they are seeking a solution, and this all starts with forming the right question.
The next natural path is of course – to seek an answer.
The great thing about being the person that has that answer, is that you are positioning yourself as an authority and automatically build a credible connection, because you have already helped them out at least ONCE. For free.
It is GREAT when you are the one with the answer/best answer to someone’s question. Try to do that.
Having these FAQ’s gives you something you can LEVERAGE the heck out of them to create highly valuable and attractive content to your audience by creating a full article on each one, creating a video out of it, and then syndicating all of it. Repurposing, etc.
Answers can be pre-written and outlined and repurposed for all kinds of traffic, sales, and client getting uses.
Build up a list of questions and answers by hand, and then even break these articles down into headlines and Short “status-update” Style Descriptions.
Forums, yahoo answers, linked in answers, social bookmarking = short desciption/review + title and link-
same for most news feed sites, as well as in the search engines… hint hint. google alerts to find more!
*AND you DON’T have to wait for a question… you can pose the question and then answer them in forums.
Now, here’s the EASIEST WAY TO CREATE HIGH Value Content that keeps you busy for the next couple of weeks.
10 F.A.Q’s – Create 10 FREQUENTLY asked questions.
10 S.A.Q’s – Create 10 SHOULD ask questions… Or the questions that if your audience knew what the right question to ask was, what would it be.
10 B.A.P’s – Create answers to your markets top 10 Big-Ass-Problems.
Here are some other extremely popular and proven techniques and templates…
- Articles & Blog Posts
Primary on site content that we want RANKED and FOUND in the SERPS.
- Tutorials & How To’s
these are the step by step with pictures
tutorials are easy to find
tutorials are easy to write, read, and get a lot of button pushes…
can be videos, screencas articles, slideshows, audio, podcast,
- Lists
top 10 things that…
7 amazing…
8 little known…
lists are really easy and work well.
“Curated resource list” as link bait (top 10 italian cooking recipes) you regularly promote.
- Polls and surveys
- Weekly, monthly, annual “EVENT”
Final Tips
READ FICTION
This is a powerful way to develop your vocab, sentence structure, and storytelling abilities.
First person experience vs. third person retelling and reporting. Conversational stories. Etc.
1-2 anchor text links – in the resource box (keyword link to specific page, and 1 link on homepage or contact page for “more articles,” for ezinearticles for example) but dont try to abuse this.
Write 5-10 different resource box variations.
Final Questions for You To Answer
What are the topics and categories you are going to be writing about?
Do you need to be Topic Bridging? Expand your thinking and range of topics and interests that may be able to connect to certain audiences.
What can you do that and what content can you produce that is uniquely valuable?
Where are your listening posts? Try to a structured monitoring process for listening to the conversations that are going on. I.E. Google Alerts, and Twitter.
Be Your Best,
Jamie
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For those of you who want to get their Phd in Content Creation and Content Marketing, great news… I have created CONTENT ACADEMY, the BOOTCAMP course for CREATORS Academy! which you can sign up for below, once you are ready and have completed this multipart training series.