{"id":976,"date":"2012-04-15T20:33:16","date_gmt":"2012-04-16T00:33:16","guid":{"rendered":"https:\/\/jamieleger.com\/?p=976"},"modified":"2013-03-23T17:39:27","modified_gmt":"2013-03-23T21:39:27","slug":"7-highly-effective-promotional-strategies-for-expert-brands","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=976","title":{"rendered":"7 Highly Effective Promotional Strategies For Expert Brands"},"content":{"rendered":"
\"Promotional<\/a>

Promotional Strategies For Expert Brands<\/p><\/div>\n

As a business and marketing coach for expert brand owners one thing i hear all the time is… “Ya, i’ve heard that before, i KNOW that…”<\/p>\n

My reply is always a subtle; “ok, very good, and how did that pan out for you? what were the results?”<\/p>\n

And almost always, there is some excuse for why they “didn’t do it right,” or they haven’t “actually tried it…”<\/p>\n

So folks, i wish to remind you of the fact that there is no shortage of knowledge, tips, strategies, tutorials… Etc. The only thing that is separating someone who has better results, is simply that they have more experience, and you only get more experience by going and doing. \u00a0So pick one or two of these, and go out and TRY them. Analyze the results, and then either keep, make adjustments, or try something new!<\/p>\n

The following list is some of the best lead generation methods you can use to help you grow your client-list and grow your business. They are great for all “expert brands,” and professional service organizations which are locally marketed. For businesses which are not constrained by geographic location, these strategies can be duplicated and scaled exponentially.<\/p>\n

They are in no particular order because they are all creme of the crop techniques. Here are\u00a07 Highly Effective Promotional Strategies For Expert Brands.<\/p>\n

 <\/p>\n

1.\u00a0The Power of Word of Mouth Referrals<\/strong>.<\/p>\n

Word of mouth referrals are, in almost every case, the best leads and easiest sales to make.
\nLook\u2026 You love your clients. They love and appreciate you\u2026 Let them show it!<\/p>\n

Start with those you\u2019ve already served, ask your satisfied customers for referrals.
\nI\u2019ve repeated that so that you build that into your automatic subconscious processes.
\nRemember; people work with people they know, like, and trust.<\/p>\n

2.\u00a0Educational Training Events.<\/strong><\/p>\n

Educate, Position Properly, & Sales will Close Themselves.<\/p>\n

Offer to give a seminar to a local business or consumer group.
\nHost an event\/conference\/seminar where you can educate those who you would market your services to.<\/p>\n

Find a unique approach.<\/em><\/p>\n

You are there to create awareness\u2026 Don\u2019t hard sell, or format your presentation like they NEED you and what you have to offer.<\/p>\n

GIVE away VALUE, explain the underlying frustrations, the causes, where most people go wrong and why\u2026 Explain the situation and case studies and then unveil what the solution is\u2026<\/p>\n

Now you\u2019ve just positioned yourself as the expert and just happen to have that solution you were talking about, they will come to you. This is probably your BIGGEST source of pre-qualified prospects.<\/p>\n

DON\u2019T be bland\u2026<\/p>\n

Seriously just a little creative thought into your positioning, your angle, your materials, the refreshments, etc. can set you so far above the monotone powerpoint guy with free cookies and milk.<\/p>\n

3.\u00a0Local SEO & Google Places<\/strong><\/p>\n

This is probably the biggest pool of targeted new leads in you local area, period.
\nThe search engines offer relevant local business listings within a geographical area through targeted search phrases and specific key phrases.<\/p>\n

By finding out what those keywords are, and optimizing your local search platform for them, you can drive hundreds to thousands of VERY targeted new leads to your website, your front door, and into a phone conversation with you or your staff.<\/p>\n

4.\u00a0Local Networking<\/strong><\/p>\n

Again\u2026 People work with people they know, like, and trust.<\/p>\n

Join a local networking group like bni, join your local chamber of commerce, create mastermind group of local business owners and pass referrals to each other.<\/p>\n

Go to events in your industry and keep up with the latest progressive changes, talk to other professionals to see whats working for them, and learn whats not.<\/p>\n

5.\u00a0Get involved In Your Community Organizations<\/strong><\/p>\n

Again\u2026 People work with people they know, like, and trust.<\/p>\n

Any local organizations (like churches, schools, universities) that you are currently involved with, is a great place to advertise or position yourself as the go-to guy for your area of expertise.<\/p>\n

You don\u2019t have to put your business cards in the collection at church to spread the word about your services\u2026<\/p>\n

Take out an an in the bulletin, if you can leave brochures at the back on a community board, do it.<\/p>\n

Be prepared ready.<\/em><\/p>\n

Get your elevator pitch down. When someone asks you what you do, don\u2019t reply with a rhetorical closed ended answer. Come up with a creative, descriptive, and interesting short commercial for what EXACTLY you do. I help \u201caudience\u201d with \u201cproblem\u201d by doing \u201cwhat you do.\u201d<\/p>\n

This is a great conversation starter, and a great way to stand out in the mind of the new friend you\u2019ve met when someone they know runs into THAT problem.<\/p>\n

And always have business cards on you.<\/p>\n

6.\u00a0Email Marketing<\/strong><\/p>\n

Email marketing is one of the very best ways to follow up with those who are interested enough to check you out online, and our interested in what you offer.<\/p>\n

Many people who come to your website are not going to be ready to call or purchase right away.<\/p>\n

This is your chance to build a relationship with them, educate them, and prove that you are the service provider they should give their business to.<\/p>\n

So\u00a0<\/strong>start a newsletter. Offer a free gift to entice people to subscribe to it\u2026 Don\u2019t call it FREE REPORT\u2026 Call it \u201cBenefits of what you\u2019re going to give them, for free.\u201d<\/p>\n

7.\u00a0Tracking and Analysis<\/strong><\/p>\n

Anything you are doing to generate leads should be measured for its effectiveness. A trial and error
\ntesting process will yield the best results if you have a mindful attention on what is converting, and a willingness to continually improve these marketing channels to refine your lead generation systems.<\/p>\n

If you aren\u2019t sure that you have google analytics installed on your website, make sure you check with whoever would know, and ask for reports\u2026 If you aren\u2019t at least tracking that, and your web guy isn\u2019t either, you are probably leaving money on the table.<\/p>\n

So there you have it, 7 of the very best lead generation and marketing strategies for professional services.<\/p>\n

If you have aren\u2019t satisfied with the amount of leads you are getting on a consistent basic, or have any questions about developing better marketing strategies for you business, we should chat.<\/p>\n

How many of these are you using, which ones have produced the best results for you?<\/p>\n

For daily tips on leveraging your content, building your expert brand, \u00a0and developing your web platform…. Follow me on Twitter @jamieleger<\/p>\n

For your free DVD home study course on marketing and improving your web presence, Click –> Internet Business Coaching Course<\/a>! (No gimmicks or upsells, or other nonsense, just a 10 part video series workshop… For free.<\/p>\n

Best Regards,<\/p>\n

Jamie<\/p>\n","protected":false},"excerpt":{"rendered":"

As a business and marketing coach for expert brand owners one thing i hear all the time is… “Ya, i’ve heard that before, i KNOW that…” My reply is always a subtle; “ok, very good, and how did that pan out for you? what were the results?” And almost always, there is some excuse for […]<\/p>\n","protected":false},"author":2,"featured_media":977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=976"}],"version-history":[{"count":0,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/media\/977"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}