{"id":890,"date":"2012-02-08T00:31:26","date_gmt":"2012-02-08T05:31:26","guid":{"rendered":"https:\/\/jamieleger.com\/?p=890"},"modified":"2013-03-23T17:39:46","modified_gmt":"2013-03-23T21:39:46","slug":"creating-world-class-webinars","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=890","title":{"rendered":"Creating World Class Webinars"},"content":{"rendered":"<div id=\"attachment_891\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/jamieleger.com\/wp-content\/uploads\/2012\/02\/photo-bestphotos-8620571-o.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-891\" class=\"size-medium wp-image-891\" title=\"Creating Webinars\" src=\"https:\/\/jamieleger.com\/wp-content\/uploads\/2012\/02\/photo-bestphotos-8620571-o-300x199.jpg\" alt=\"Creating Webinars\" width=\"300\" height=\"199\" srcset=\"https:\/\/jamieleger.com\/wp-content\/uploads\/2012\/02\/photo-bestphotos-8620571-o-300x199.jpg 300w, https:\/\/jamieleger.com\/wp-content\/uploads\/2012\/02\/photo-bestphotos-8620571-o.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-891\" class=\"wp-caption-text\">Creating Webinars<\/p><\/div>\n<p>Webinars are one of the best ways to establish your expertise, build rapport with an active audience, endorse a product or program, as well as grow your mailing list.<\/p>\n<p>It&#8217;s no real mystery as to why, since everyone wins. From the user&#8217;s end what you are doing is presenting a live training event, (which builds rapport) by providing real value to the attendees, and offering the opportunity to answer people&#8217;s questions.<\/p>\n<p>For you, creating webinars (world class webinars, that is) is a great way to educate and entertain your audience, and this is a fantastic opportunity to attract a large interest for a new product or service that you want to bring to market, or have already launched, as well as establish yourself as an expert on your topic.<\/p>\n<p>&nbsp;<\/p>\n<p>In <span style=\"text-decoration: underline;\"><strong>Creating World Class Webinars<\/strong><\/span> you will learn how to structure and create great Webinar Content to captivate, educate, and entertain your audience, in world class fashion.<\/p>\n<p>There are basically 6 areas you need to cover with your content. For the sake of time im going to keep this short and sweet, and since most of is very self explanatory, I&#8217;ll think you&#8217;ll appreciate me not being long-winded.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00a0The first few slides cover the benefits and opportunity, and discuss what you&#8217;ll learn in particular what you&#8217;ll know, and\/or be able to do by the end of it.<\/li>\n<\/ul>\n<ul>\n<li>The second section moves into who you are, what your story is, and why you&#8217;re qualified to teach them the following&#8230; Keep it relevant to your brand and your story in terms of positioning you as someone they should listen to. No one cares that you were mrs. magullicutties 6<sup>th<\/sup> grade prodigy.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The third thing that you&#8217;ll want to cover is case studies&#8230; Normal people who have taken your advice and have been successful with it.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The fourth section of slides and content should cover myths and misconceptions, followed up immediately with an effective solution. (I.E. \u201cMost people think\/are told x&#8230; In reality, all you need to do\/think is z&#8230;. Etc.\u201d)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The fifth section is where you are getting into your specific course\/content framework, and you should present and explain 3-10 tips\/steps\/habits\/practices.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The sixth section is the do&#8217;s and don&#8217;ts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Very simple. But very effective. Follow this, and you can&#8217;t go wrong. This is the pattern that most of the guru&#8217;s and best experts use.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Your\u00a0\u00a0Call To Action:<\/strong><\/p>\n<p>Now, if you have a Call To Action, such as you are selling a new training program or launching a new product, the next part will cover how to lead into and include that so you can convert.<\/p>\n<p>-First, go over the Product\/Program\/System at a high level.<\/p>\n<p>-Next, introduce the benefits (remember that benefits, are NOT features&#8230; A benefit is that you&#8217;ll save money, by spending less on gas every month&#8230; A feature is a retractable moon roof. etc)<\/p>\n<p>-Now cover the features so we understand exactly what it is you&#8217;ll give them and what they learn\/get.<\/p>\n<p>-Then go into your pricing, but be sure to offer them a comparison and strategically position the price. You&#8217;ll get x amount of value, bonuses, or you could pay this much, but instead&#8230; You pay this much. There really is nothing shady about this, and it just works.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Webinar CTA Tips:<\/strong><\/p>\n<p>-Offer bonuses to sweeten the deal<\/p>\n<p>-Always offer a guarantee with your products and programs.<\/p>\n<p>-Somehow include an element of urgency with this. There are x amount of slots, or this is only available for x amount of time&#8230; DO NOT LIE! But find a way to include a sense of urgency, if possible.<\/p>\n<p>-Surprise Bonus&#8230; Again, people love free stuff. When you have a surprise or limited time bonus you can really compel those that may be on the fence, to take that final step.<\/p>\n<p>If you&#8217;ve found this helpful, please subscribe for other exclusive content, and so we can get to know each other better. \ud83d\ude42<\/p>\n<p>Now go out and create your own world class webinars!<\/p>\n<p>Jamie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars are one of the best ways to establish your expertise, build rapport with an active audience, endorse a product or program, as well as grow your mailing list. It&#8217;s no real mystery as to why, since everyone wins. From the user&#8217;s end what you are doing is presenting a live training event, (which builds [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","hentry","category-creating-content"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=890"}],"version-history":[{"count":0,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/890\/revisions"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}