{"id":542,"date":"2011-07-20T21:52:11","date_gmt":"2011-07-21T01:52:11","guid":{"rendered":"https:\/\/jamieleger.com\/online-presence\/press-release-implementation\/"},"modified":"2011-12-28T05:09:29","modified_gmt":"2011-12-28T10:09:29","slug":"press-release-implementation","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=542","title":{"rendered":"Press Release Implementation"},"content":{"rendered":"<p>The often under-rated Press release can be one of the most important direct marketing tools in your arsenal. The implementation of modern press releases can be leveraged for great results; however, the accessibility of such a large audience, and low level of entry for launching a press release &#8211; requires a new approach with more targeted strategies than the former press release model.<\/p>\n<p>Organizations, businesses, brands, are all publishers now, and we can circumvent the middlemen &#8220;publishers and media&#8221; of late.<\/p>\n<p>Press releases, prior to the internet, used to be simply a notification for press, a way to gain exposure, and not much more than that.<\/p>\n<ul>\n<li>Very few people actually saw it, except for a few reporters and editors.<\/li>\n<\/ul>\n<ul>\n<li>You had to write about VERY newsworthy events and information.<\/li>\n<\/ul>\n<ul>\n<li>The rules were strict, and had required formal standards in formatting.<\/li>\n<\/ul>\n<ul>\n<li>Your buyers wouldn&#8217;t know about it unless the &#8220;media&#8221; actually wrote a story about it.<\/li>\n<\/ul>\n<p>Businesses and brands, if they understand how to utilize press releases effectively can leverage the internet AND tap into a DIRECT channel of communication with their market and attract new leads\/fans\/audience.<\/p>\n<p>Nowadays press releases can reach buyers directly.<\/p>\n<p>\u2022 They can drive traffic to your website<br \/>\n\u2022 They can achieve high SEO rankings<br \/>\n\u2022 Attract buyers interested in what you offer<br \/>\n\u2022 Get people into your sales funnel<br \/>\n\u2022 Gain competitive advantage<\/p>\n<p>Best practices for utilizing press releases nowadays.<\/p>\n<ul>\n<li>Find strategic ways to utilize them consistently.<\/li>\n<\/ul>\n<ul>\n<li>Write professional press releases that is also written directly to your audience.<\/li>\n<\/ul>\n<ul>\n<li>Utilize keywords in your copy.<\/li>\n<\/ul>\n<ul>\n<li>Include links to targeted landing pages.<\/li>\n<\/ul>\n<ul>\n<li>Make your PR optimized to be found in the search engines.<\/li>\n<\/ul>\n<ul>\n<li>Draw people into your sales funnel.<\/li>\n<\/ul>\n<ul>\n<li>Grow your audience organically.<\/li>\n<\/ul>\n<p>What do i write press releases about?<\/p>\n<p>Awards, accolades, speaking engagements, upcoming events, new products, publishing a white paper, a successful new client, a new methodology, a new take on an old problem\u2026 Be creative! Make it interesting though.<\/p>\n<p>Publish it on your own site, and then send it through a distribution service across the web. These services will syndicate your PR across potentially hundreds of online news services and sites.<\/p>\n<p>Best press release distribution services to use:<\/p>\n<p>PRNewswire and PRweb<\/p>\n<p>marketwire.com and businesswire.com<\/p>\n<p>In conclusion:<\/p>\n<p>The press release can be used creatively in a web 2.0 world to directly communicate to your target audience, and build natural links to your website to increase rankings and traffic.<\/p>\n<p>The old adage about ONLY writing a press release with an OBVIOUSLY monumental event or product launch -is dated. With a little creativity and strategic planning you can harness the power of press releases to increase brand awareness, exposure, traffic, and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The often under-rated Press release can be one of the most important direct marketing tools in your arsenal. The implementation of modern press releases can be leveraged for great results; however, the accessibility of such a large audience, and low level of entry for launching a press release &#8211; requires a new approach with more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-online-presence"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=542"}],"version-history":[{"count":0,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/542\/revisions"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}