{"id":4447,"date":"2020-08-05T15:40:23","date_gmt":"2020-08-05T19:40:23","guid":{"rendered":"https:\/\/jamieleger.com\/?p=4447"},"modified":"2020-08-21T11:19:37","modified_gmt":"2020-08-21T15:19:37","slug":"bob-baker-on-music-marketing-building-a-brand-that-thrives-and-what-to-do-today-to-get-where-you-want-to-be-tomorrow","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=4447","title":{"rendered":"Bob Baker On Music Marketing, Building a Brand That Thrives, and What To Do Today To Get Where You Want To Be Tomorrow"},"content":{"rendered":"<p>In todays episode Jamie Leger interviews Bob Baker on what an artist needs to do today, to get where they want to be tomorrow.<\/p>\n<p>On today&#8217;s show we have a great conversation about building a modern music business and building a brand that thrives today, personal development, mindset, turning your life&#8217;s work into a mission, and so much more.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15330722\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/87A93A\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>Subscribe<\/h1>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-modern-musician-podcast\/id1526015375\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a> | <a href=\"https:\/\/podcasts.google.com\/b\/102585918445597603333\/feed\/aHR0cHM6Ly90aGVtb2Rlcm5tdXNpY2lhbnBvZGNhc3QubGlic3luLmNvbS9yc3M?sa=X&amp;ved=0CBYQ27cFahcKEwjw3uv704TrAhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> | <a href=\"https:\/\/themodernmusicianpodcast.libsyn.com\/spotify\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a> | <a href=\"https:\/\/www.stitcher.com\/podcast\/the-modern-musician-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher<\/a><\/p>\n<h1>What you&#8217;ll learn on this episode:<\/h1>\n<ul>\n<li>Why Bob focuses on timeless principles despite the ever evolving strategies and tactics that he\u2019s witnessed over the last 30 years<\/li>\n<li>Why 1-1 is still the most powerful marketing. Direct connection with your audience to build community.<\/li>\n<li>Building a two way conversation with your audience instead of one way broadcasts.<\/li>\n<li>How Bob became a magazine publisher and journalist where he honed his marketing and writing chops<\/li>\n<li>How Bob used to think he was a victim of his thoughts before he learned how to steer his thoughts and triggered a lifelong pursuit of personal development.<\/li>\n<li>Why you need to program yourself for success<\/li>\n<li>How Bob has been so prolific with creating content<\/li>\n<li>He turned his life&#8217;s work into a mission.<\/li>\n<li>How people pay you in different ways<\/li>\n<li>How Bob is always learning and teaching to grow himself and his skills<\/li>\n<li>What metrics Bob uses to measure his success<\/li>\n<li>Why you can monetize an email list of only a few hundred people<\/li>\n<li>What are the low ticket products that you could create to sell your audience?<\/li>\n<li>If you only offer a $10 cd you are leaving money on the table<\/li>\n<li>Why you need to figure out where music fits into your life<\/li>\n<li>Why you need to choose the correct mode to operate in<\/li>\n<li>Why success is just chipping away at it one piece of content at a time<\/li>\n<\/ul>\n<h1>Resources<\/h1>\n<p>Here&#8217;s a link to The book by Shannon Curtis:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/1496085469\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1496085469&amp;linkCode=as2&amp;tag=musicbusine00-20&amp;linkId=0e9890cb964f6a6a3b4d95b02ead3571\" target=\"_blank\" rel=\"noopener noreferrer\">No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too)<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"\/\/ir-na.amazon-adsystem.com\/e\/ir?t=musicbusine00-20&amp;l=am2&amp;o=1&amp;a=1496085469\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/p>\n<p>Here&#8217;s a couple of Bob&#8217;s 15 Books<\/p>\n<p><iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ac&amp;ref=qf_sp_asin_til&amp;ad_type=product_link&amp;tracking_id=musicbusine00-20&amp;marketplace=amazon&amp;region=US&amp;placement=0971483876&amp;asins=0971483876&amp;linkId=70766ed4ea7c52a40f0ea0ed8ac82980&amp;show_border=true&amp;link_opens_in_new_window=true&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><iframe style=\"width: 120px; height: 240px;\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" frameborder=\"0\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ac&amp;ref=qf_sp_asin_til&amp;ad_type=product_link&amp;tracking_id=musicbusine00-20&amp;marketplace=amazon&amp;region=US&amp;placement=B01M3WV6NL&amp;asins=B01M3WV6NL&amp;linkId=589c294cbfb5c8875118cbacdf95e402&amp;show_border=true&amp;link_opens_in_new_window=true&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\"><br \/>\n<\/iframe><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ac&amp;ref=qf_sp_asin_til&amp;ad_type=product_link&amp;tracking_id=musicbusine00-20&amp;marketplace=amazon&amp;region=US&amp;placement=B01M3WV6NL&amp;asins=B01M3WV6NL&amp;linkId=589c294cbfb5c8875118cbacdf95e402&amp;show_border=true&amp;link_opens_in_new_window=true&amp;price_color=333333&amp;title_color=0066c0&amp;bg_color=ffffff\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><br \/>\n<\/iframe><\/p>\n<p><a href=\"http:\/\/bob-baker.com\">Bob&#8217;s Website<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/BobBaker\">Bob&#8217;s Affirmation YouTube Channel<\/a><\/p>\n<p>&nbsp;<\/p>\n<h1>Final Notes:<\/h1>\n<p>If you got value from this content please support us on Patreon.<\/p>\n<p>Be sure to subscribe to the email list to be notified of future episodes.<\/p>\n<p>Please rate, review, subscribe and download these episodes and then share them with a friend on socials, email or text message<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In todays episode Jamie Leger interviews Bob Baker on what an artist needs to do today, to get where they want to be tomorrow. On today&#8217;s show we have a great conversation about building a modern music business and building a brand that thrives today, personal development, mindset, turning your life&#8217;s work into a mission, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-4447","post","type-post","status-publish","format-standard","hentry","category-music-business"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/4447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4447"}],"version-history":[{"count":4,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/4447\/revisions"}],"predecessor-version":[{"id":4500,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/4447\/revisions\/4500"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}