{"id":3521,"date":"2015-09-14T08:00:00","date_gmt":"2015-09-14T12:00:00","guid":{"rendered":"https:\/\/jamieleger.com\/?p=3521"},"modified":"2021-07-16T09:54:30","modified_gmt":"2021-07-16T13:54:30","slug":"the-modern-musician-skillset","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=3521","title":{"rendered":"The Modern Musician Skillset: Integrated Artistic AND Entrepreneurial Skillset"},"content":{"rendered":"

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In my experience working with hundreds and serving thousands of Artists and Creators over the last 10 years, i\u2019ve learned that passion, talent, and even the driving ambition required to succeed in today\u2019s world-are NOT the problem that they are struggling with most. Despite what some of the critics may report\/surmise-it\u2019s not typically an issue with an unwillingness to do the work, but rather-one stemming from sheer overwhelm, lack of guidance, training, and strategy.<\/p>\n

(Note: I am not talking about those\u00a0unwilling\u00a0to do what it takes-to achieve what they want with their career and their talents\u2026 That is not who I serve. I can only spend my limited amount of time and effort on those that are committed, that do the work, but typically lack an effective strategy and mindset.)<\/p>\n

Our extensive research + experience coaching consulting and training Artists and Creators-on all relative factors with hundreds of students and clients at every level have shown us there are several core issues, as well as 5 key areas-that prevent them from succeeding in generating the income, and making the impact they can and should be making with their unique content, their talent, their experience, and their message.<\/p>\n

The several issues are\u2026<\/p>\n

\u2014> A deep rooted-negative belief about marketing and sales.<\/p>\n

\u2014> The lack of an effective content strategy, marketing strategy, and a plan that optimizes and maximizes their most valuable assets. (Both free and paid content)<\/p>\n

\u2014> Limiting beliefs about being worthy, or their own \u201cworthiness\u201d to succeed. Which can result in sabotage, stagnation, and overwhelm.<\/p>\n

\u2014> Lack of education, comfort, and expert guidance in leveraging the internet and the tools of the modern creator.<\/p>\n

\u2014> Lack of specialized knowledge and skills training in particular as relative to marketing funnel setup and sales funnel optimization.<\/p>\n

\u2014> The lack of a well structured-optimized environment guiding them throughout the process of where they are, to where they want to be. This has a critical effect on both mental and emotional health, and is one of the biggest hindrances-which can have potentially damaging physical consequences as well. This makes it hard to build a solid foundation, improve productivity, and perform at their best.<\/p>\n

\u2014> The lack of a clear ROADMAP, and simplified, accountable-next steps. That eliminates the excess clutter, and focuses their attention on the the few highest leverage, highest impact activities-and nothing else.<\/p>\n

Thus, the growth of their Careers\/Content Business is effected in each of the following ways.<\/p>\n

5 Key areas of any Content Business<\/p>\n

    \n
  1. Platform \u2013 Not enough loyal subscribers and customers.<\/li>\n
  2. Production \u2013 Not able to either produce, and\/or TRANSLATE the value of your content effectively.<\/li>\n
  3. Positioning \u2013 Not able to distinguish your Unique Value Positioning. The central source of your message.<\/li>\n
  4. Promotion \u2013 Not able to drive targeted traffic to a sales funnel that works.<\/li>\n
  5. Performance \u2013 Not able to effectively test, track, assess, and profit from your efforts and content adequately.<\/li>\n<\/ol>\n

    Without resolving the issues that impact each of the 5 errors their Content Business cannot thrive, and in many cases will not survive.<\/p>\n

    Success in the new music business, the publishing industry, and really any<\/i> content business in the new economy-will be a combination of the learned development of ones artistic craft, technical savvy, and creative and entrepreneurial ambition.<\/p>\n

    Progressively, consistently, my goal throughout this training is to help you begin the upgrades of your INNER OS, to lay the foundation for you to actively grow to the next level in your ability to see and embrace the opportunities that exist all around for your talent and content in the world. Today you are going to learn the 10 individual skills you need to exercise and integrate to embrace both sides of your brain, harness your full power as a creator, and truly become a MODERN Artist.<\/p>\n

    Here\u2019s how you can tell if you need to develop the Entrepreneurial\/Modern Musician Skillset.<\/b><\/p>\n