{"id":3496,"date":"2015-10-28T05:54:42","date_gmt":"2015-10-28T09:54:42","guid":{"rendered":"https:\/\/jamieleger.com\/?p=3496"},"modified":"2019-06-17T17:43:51","modified_gmt":"2019-06-17T21:43:51","slug":"top-music-career-mistake-4","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=3496","title":{"rendered":"Top Music Career Mistake #4: Outdated Music Business Infrastructure"},"content":{"rendered":"

\"\"<\/a>In the beginning of tribal and societal culture-artists and musicians were a rare breed who possessed a unique skill and were a valued part of a tribal\/locally connected community and culture.<\/span><\/p>\n

They were transient in the lives of communities, they had influence, and were both loved and respected.<\/span><\/p>\n

They were the storytellers, the truth speakers, they reflected and represented the heart and <\/span><\/p>\n

soul for their tribes.<\/span><\/p>\n

In the early 1900’s – the first wave of major technological breakthroughs occurred and introduced the ability to record and broadcast sound. The traditional music industry was born and emerged – supplanting sheet music as the largest player in the business of music.<\/span><\/p>\n

 <\/p>\n

As the the industry boomed and bloomed music took over the airwaves and a popular culture was born.<\/b><\/p>\n

But as we progressively became more and more distanced from the organic elements that make music an integral part of each community, as mass media stardom and major label bottom lines trumped the investment and development of musicians, the supporting structure weakened, success got confused with fame, and the vital bond between the artist and their tribe loosened and detached.<\/span><\/p>\n

Fundamentally the music business became the business of music, major labels became banks and industry execs must have forgot that artists were just people with talent and potential that require proper cultivation and development to fully produce the unique assets that would make them rich. <\/span><\/p>\n

Uhem\u2026 <\/span><\/p>\n

Fully deliver their gifts to the rest of the tribe.<\/span><\/p>\n

Some may say that the music industry is dead, dying, or on life support\u2026<\/b><\/p>\n

Couldn\u2019t be further from the truth…<\/span><\/p>\n

The future of the modern music business is the unique EXPERIENCE of your content.<\/span><\/p>\n

 <\/p>\n

Creativity and inspiration are the true drivers for Artists in modern world, and the palette of experiential expression extends beyond vinyl or canvas or digital data. It is a sophisticated array of always on, always available communication formats and distribution channels designed to deliver your content to anyone, virtually anywhere or anytime.<\/span><\/p>\n

From global distribution and having our music available for sale next to the superstars, to seemless blog and website platforms. It’s 2015, and it only gets better from here!<\/span><\/p>\n

But now it\u2019s getting much more sophisticated. We are talking about smarter, interactive, personalized, fan experiences that can be created, delivered, customized, even automated. Creating and providing fully integrated-Live, Digital access, and virtual experiences that can turn your content and your artistry into actual journeys and adventures that substantially increase the value you can create-in with and for your career and fanbase.<\/span><\/p>\n

 <\/p>\n

Success for Artists in the new music business, and in our new economy-will be a combined development of one\u2019s Artistic talents and craft, as well as their entrepreneurial savvy and overall creative integration with the modern toolset. There are more resources available than ever before, but it\u2019s always going to come down to the content, AND your resourcefulness.<\/span><\/p>\n

 <\/p>\n

There\u2019s definitely a GAP still for many of us\u2026<\/span><\/p>\n

And that\u2019s what I\u2019m honored and proud to be here to help you with!<\/span><\/p>\n

The Artists community by in large has been caught off guard, underprepared, and unequipped to navigate the modern landscape. <\/b><\/p>\n

An overwhelming majority of Traditional Artists are still seeking a major label contract and are largely ignorant to the facts and the real opportunities available to us in the modern music industry.<\/span><\/p>\n

But you don’t need to feel bad, or guilty, or get defensive. One ultra critical point you need to understand is that it’s really NOT your fault.<\/span><\/p>\n

Most artists still have not and are not learning the fundamentals for utilizing the modern toolset. <\/b><\/p>\n

Traditional Artists are not using their time, their tools, their resources like a modern musician<\/span><\/p>\n

how good is your game would you say, scale of 1-10?<\/span><\/p>\n

We are all connected. Modern artists are the next evolution of storytellers and creators, in a GLOBALLY connected tribe.<\/span><\/p>\n

Every modern music business needs to be interactively engaged on the channels that our audience is on.<\/span><\/p>\n

let me ask you a couple more questions\u2026<\/span><\/p>\n

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