{"id":3291,"date":"2015-06-14T00:00:00","date_gmt":"2015-06-14T04:00:00","guid":{"rendered":"https:\/\/jamieleger.com\/?p=3291"},"modified":"2015-11-20T02:14:57","modified_gmt":"2015-11-20T07:14:57","slug":"rule-4","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=3291","title":{"rendered":"The Most Important Thing Successful Music Business Owners Have That You Don’t"},"content":{"rendered":"

\"Step<\/a><\/p>\n

\u00a0If the new game requires integrated strategy and skills development, how are we going to close the gap between where you are now, doing what you\u2019re doing and have been doing and will likely continue to do, and where you want to be in your complete musical paradise, living the lifestyle, enjoying the income and freedom that you know is achievable and you say that you want?<\/p>\n

How to have your best year ever, and get the results you want.\u00a0 <\/span>The Importance of Goal Setting<\/b><\/p>\n

Let me share a relevant analogy with you to illustrate my points…<\/p>\n

I’m a golfer.<\/p>\n

At least, i try to be…<\/p>\n

In the game of golf our core focus activity, our main move-is of course our golf swing<\/i>. To play the game, we select the appropriate tool for the job, gauging the distance between where we are, and where we want the ball to end up. Prior to making each next move, we get ready to take our shot by envisioning not only where we want the ball to land, but also the trajectory along the most effective route to getting there.<\/p>\n

The better you get at golf, the better your management, accuracy, and precision of these variables. The better you perform, the better your ability to fulfill your envisioned blueprints and end up where you want to be.<\/p>\n

This endlessly fascinating pursuit, which can vary so much from one person to another, is more intricate and exciting than it looks. The alignment of these factors, a perfect harmony, is what makes so many of us wander around for so many hours, navigating different levels of finely cut grass, chasing little white balls, trying to push them into slightly larger holes in the ground-using odd shaped sticks.<\/p>\n

In your Career, of course, a proper set of tools are required to get the job done. In this case, we are in the business of creating and sharing multi<\/i>media content. And don\u2019t worry, you will<\/i> get better at using the modern toolset, the more you practice and creatively integrate your use of them.<\/p>\n

Much of my work is focused on teaching you how to use the tools effectively, and more importantly-to develop the skills, (what we call the entrepreneurial skillset) to capture, produce, and promote your content. But much like the majority of amateur golfers, many Artists can find themselves in search of the perfect tool, rather than focusing on improving their swing, their course management, or their mindset\u2026<\/p>\n

But to improve your game, as we like to say in the music industry, one must strive to: get it right at the source<\/i>.<\/p>\n

Of course, you understand this. You must get better at your instrument, your craft, your main moves. Creating, performing, producing, promoting your content.<\/p>\n

This isn\u2019t something that most of the artists I see and work with have an issue with, except for that last part\u2026 Promotion.<\/p>\n

To step up your game you\u2019ll have to do that a little more effectively.<\/p>\n

There are all kinds of complications that can come up as we veer off into the land of promotion and marketing, but I\u2019ve got to be frank with you and let you in on a little secret\u2026<\/p>\n

The same strategy for improving your main moves, applies directly to the marketing and distribution of your content as well.<\/p>\n

The easily overlooked and often misunderstood element that you\u2019ll see every professional golfer demonstrate, happens BEFORE execution. BEFORE the impact point.<\/p>\n

What is the secret for improving your performance, as well as the growth of your career?<\/p>\n

It\u2019s all in the pre-shot routine<\/b>.<\/p>\n

See, most players look at this subtle, rote maneuver which most players (pro\u2019s and amateurs alike) perform prior to each shot-as a trivial practice or warm up.<\/p>\n

They\u2019ll spend the majority of this pre-shot routine feeling the weight of the club, fiddling with their stance and posture, consciously or unconsciously trying to remember (or un-remember) habits and small tweaks to apply to the shot and then\u2026 Finally\u2026 They\u2019ll strike the ball and eagerly watch where it goes. If it\u2019s a good one and goes where they want it to go they\u2019ll cheer and hi-five their buddies.<\/p>\n

Now don\u2019t get me wrong, I\u2019m not saying that theres anything wrong with nursing a case and spending a beautiful day on a beautiful piece of earth with good friends\u2026.<\/p>\n

I\u2019m talking about what the pro\u2019s do differently. Literally why<\/i> crowds of admirers follow these people around when they go and \u201cplay a round\u201d, asking for their autograph and trying to snap a picture with them.<\/p>\n

See instead of prepping themselves and talking to themselves and fiddling around with their posture-the pro\u2019s are focused on one primary thing\u2026<\/p>\n

Where does that ball need to go, and how can I fulfill my envisioned blueprints for how I am going to get it there.<\/b><\/p>\n

They are looking out, up, and visualizing the ball flight and trajectory in their imagination.<\/p>\n

When they finally strike the ball, they are watching and following how that ball takes flight and how well the blueprint they drew in their mind lines up with their shot.<\/p>\n

I\u2019ll try to not overkill the obvious parallels.<\/p>\n

The Most Important Thing Successful Music Business Owners Have That You Don’t<\/h2>\n

A great year, and the growth of your career starts with a clear set of blueprints, and the right plan. You must envision the blueprints for where you want to go with your career this year, first. <\/b><\/p>\n

But with traditional goal setting, or new years resolutions, all too often our enthusiasm and ambition gets the better of us. We end up either setting too lofty, unrealistic goals for the year, or not following that up with a practical plan that connects the dots for how to get there one step at a time.<\/b><\/p>\n

One of the mistakes I\u2019ve made many times and will take a long time for most of us to truly understand for ourselves-is just setting a big vision without a game plan to connect all the dots for how to realistically achieve that.<\/p>\n

Again, having a vision and knowing what you want is good, but you need to break things down to manageable, bite sized chunks in order to really bridge the gap between where you are and where you want to take your career and lifestyle.<\/p>\n

You need a roadmap!<\/strong><\/p>\n

A virtual roadmap that takes you directly to where you are trying to go.<\/p>\n

One of the most useful tools for achieving success that easily 90% of independent artists don\u2019t have in place.<\/p>\n

You\u00a0ARE Your\u00a0CONTENT.<\/b><\/h2>\n

You cannot replace the importance of developing strong, valuable, unique content that is true and authentic to you. Your stories, your creative expression, style, packaging and delivery of your content is your Main Move. It\u2019s your golf swing<\/i>. It\u2019s the most practical impact point for the performance of your career and the level of your game.<\/p>\n

But there is an unseen force that can literally put your career on rails that guide you to your destination, so long as you commit to executing the realistic targets you setup in your game plan. Having a proper, custom set of career blueprints, integrating proven strategies and eliminating all the excess guesswork gives you more energy and fulfillment-by freeing your mental and physical energy to focus on your single next shot.<\/p>\n

It\u2019s the \u201csecret\u201d that the pro\u2019s use to hit their targets, little by little, with a consistency that builds a compounded interest of momentum and fulfillment.<\/p>\n

This is the key to 3dimensional achievement\/success. It\u2019s success that means something more to you, feels more satisfying and organic on all levels, and that\u2019s because that is exactly what it is. It\u2019s the basis of fulfilling all required components to realize your vision. Intrinsically, extrinsically, and systemically. 3Dimensionally. It\u2019s personally, entrepreneurially\/professionally, and artistically rewarding.<\/p>\n

The traditional music business was largely built on flash and a larger than life image or persona\u2026 Lavish lifestyles with glamour that left a lot of artists out in the cold, feeling empty, distanced from the very fans that supported them. Inevitably waking up to the fact that they were pawns in a much larger game. A game where they weren\u2019t told the rules ahead of time, because their weren\u2019t any\u2026 Of which they take little stock in, pennies on the dollar-with just about everything of theirs<\/i> at stake.<\/p>\n

An infancy stage of our music business, the traditional music industry.<\/p>\n

Before modern artists led the Artists Revolution.<\/p>\n

Before modern musicians learned how to construct their own game plan, manage projects, and run campaigns themselves.<\/p>\n

\u00ad\u00ad\u00ad\u00ad>The solution brings us to our next step, and where we left off in the Rules of the GAME.<\/p>\n

Step\u00a0#4 <\/b>\u200b<\/span>Modern Musicians start with a game plan.<\/h1>\n

It\u2019s how you\u2019ll begin to step your GAME up.<\/p>\n

Business Operating Principle\/Core Value: <\/strong>Be Prepared<\/p>\n

Rule #4 reminds us not to forget about the preproduction stage.<\/p>\n

As I\u2019ll continue to reiterate throughout all my material\u00ad, success is scientific. Complete Success, the kind we\u2019re after, is simply the acquisition of all required properties needed to fulfill the vision and purpose of it\u2019s creator… To experience it we must determine all the required properties that need to be fulfilled before success is achieved.<\/p>\n

The fact is that you can and should have a plan to not only develop your career, but to develop your skills, and to develop yourself as well. Modern Artists integrate all this into their game plan. This way they can be prepared, simply by incorporating a strategic approach to getting better in all dimensions of their life.<\/p>\n

Many Artists in my experience, they have a challenging time with strategic planning. While many of those that can indeed think long\u00adterm and break things down from end\u00ad to\u00ad end with one of any number of methods, the growth trap comes down to a lack of follow through.<\/p>\n

I\u2019ve fallen into this trap before as well. Too many unfinished projects, ideas, fractured focus, perfectionism, leading to procrastination and then finishing can become unnecessarily complicated or stressful or simply not fun anymore. There are a ton of reasons for this. But let\u2019s just move onto the solution…<\/p>\n

We need to know where there is, as well as how to get there. What our targets are, and how we can hit them.<\/p>\n

Other provisionals include what we\u2019ll need to have with us, (tools and resources) and what we\u2019ll need when we get there. (skills & experience)<\/p>\n

Since our careers are 3dimensional, as opposed to 1dimensional, we have to account for, prepare, and develop in 3 areas to be completely successful. This is what we mean by Complete Artist Development.<\/p>\n

    \n
  1. First is to determine what our expenses are, and then determine at least the initial, minimum viable income level we\u2019d need to be cash\u00adflow positive. Or in this case, since you\u2019re already an established artist, your ideal income level.<\/li>\n<\/ol>\n

    For example let\u2019s say you add up all your monthly expenses and that amounted to $1500. You\u2019d then need to earn at least $1501 to become cashflow positive.<\/p>\n

    Of course, it would be preferable to give yourself a bigger coushan than that, but our point here is to first be able to cover all our expenses, and then build up from there.<\/p>\n

    \u00a0 \u00a0 \u00a0 2. Second, we\u2019d need to break down the skills involved and required to effectively operate all functions of our career.<\/p>\n

    \u00a0 \u00a0 \u00a0 3. Third, we\u2019d need to know which systems and processes we\u2019d want to develop to give us the ability to manage our music business productively, and focus the majority of our time on the things we\u2019re good at, and that we most enjoy.<\/p>\n

    Additionally, there are two invisible factors that are worth mentioning\u00ad which will be built into your development system, our friends Habit and Mindset.<\/p>\n

    If you\u2019d like to create your best year ever, I\u2019d be happy to help you make that next move.<\/p>\n

    You don\u2019t need a formal, traditional, or academic business and marketing plan; what you need is a custom drawn roadmap.<\/p>\n

    One that you consistently follow, update, and refer to.<\/p>\n

    As the music business architect I can offer you a natural and precisely tuned roadmap, (what we call your Music Business Blueprints) with the steps to take to get to your target destination with all you need. (and the accountability and guidance to keep you on track)<\/p>\n

    We\u2019ll be building comprehensive Blueprints custom drawn for your Music Business that will help you increase the effectiveness and efficiency of everything you are doing as it directly relates to hitting your targets and leading you to your goals in a state of flow.<\/p>\n

    Get your train on the tracks in the modern music business, and let\u2019s make this your best year ever.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a0If the new game requires integrated strategy and skills development, how are we going to close the gap between where you are now, doing what you\u2019re doing and have been doing and will likely continue to do, and where you want to be in your complete musical paradise, living the lifestyle, enjoying the income and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","hentry","category-music-business"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3291"}],"version-history":[{"count":4,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3291\/revisions"}],"predecessor-version":[{"id":3385,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3291\/revisions\/3385"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}