\u00a0<\/strong><\/strong><\/p>\nAlthough I want to encourage and support those who’ve begun to embrace and build up their database… I also want to make it a point to remind you that you are an Artist. You are a Multi-Media Content Creator. You share your stories, your observations, your perspective, your messages across platforms.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nThe tools and technology require your creativity to work effectively. If every new experience a Potential Fan has with an Artist\/band feels like a lifeless, generic template, how engaged do you think that person will be with your content, and how excited do you think they will be to hear from them?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nThe average person is CRAVING something new, exciting, something\/someone that they CONNECT to, lead them or to shake things up for them and let see from another fresh perspective, come into another interesting world, to share their journey and truly bond with an Artist like you!<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
The next level of the GAME is what you’re learning, and though we will be taking baby steps to get there, when you can think without the technology as a hindrance or obstacle, and merely as extension for multi-media storytelling and 3D creation, then you are beginning to actualize your power and harness the Tools of the Modern Creator. Start small, craft the experience of your content for one specific person and then go and see how they respond to it and connect with them. Keep doing that and you\u2019ll have a strong group of core fans.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nSee what I\u2019m getting at here?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nYou can take those individual fan experiences you are creating for one or a few people and then you can use technology to automate the delivery of it and now you\u2019ve got an asset that can connect with people who resonate with that particular message\/story\/experience\/sound from all over the world\u2026 Just a bunch of niches and virtual neighborhoods like the following you\u2019re building in your local community that can 10x your fan base and still remain as personalized and intimate as you choose.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nThis is the Grassroots way to be authentic and savvy with the technology available in the modern music business. Fundamentals, and integrating both sides-is the name of the G.A.M.E. (Grassroots Authentic Music Experience)<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nLet\u2019s take a look at what things may look like for your fans when they try to check you out now, and then let\u2019s compare that to an example of what perhaps would be closer to the experience they\u2019d like to have, AND you\u2019d like them to have, with your content.<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
Fan Experience Pathways that WOW.<\/b><\/p>\n
\u00a0<\/strong><\/strong><\/p>\nHave you ever been to a Party where you didn\u2019t know the person, but someone invited you and you were interested to go because your friend told you it was definitely a good time?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nAt first you\u2019re probably thinking, hey no problem sounds good.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nNow let\u2019s say you pull up to the address your friend gave you, at the time he said he\u2019d be there, and you walk up to the door, swing the giant metal doorbell and then lean back to look around casually as you wait…<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
10 seconds pass, you knock again. 20, 30 seconds-one more time. This time louder and slightly irritated your smile turns into an annoyed scoff and you step off the porch and start to go investigate because perhaps their out in the back yard…<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nIs this the right place?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nMaybe i\u2019m just supposed to walk right in?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nI\u2019ll try that…<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nLocked. Damn.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nWhere the heck is everyone?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nWhat a drag…<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nFrustrated and confused you verify the address, which was<\/i> as he had written it, you lift your hands up in the air and decide to call it a day.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nI\u2019m not going to work this hard to go and enjoy myself-you might say!<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nWhat if this was how many of your Potential Fans, supporters, partners and sponsors feel when they get the referral (through what source) to come check you out?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nWhy make it so difficult!?<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nImagine the ideal experience, and what that might look like…<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
As you roll up to a clearly labeled estate-you are greeted by a valet, and then escorted through the foyer as the guide lays out the inside information and details of the locations for the evenings main attractions including the grid coordinates for that killer guacamole.<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
Informed and smiling you’re warmly greeted by the friend who invited you and introduced you to everyone, handed a beer and instantly notice the suggestively playful and interested eye contact from a few of the parties finest females\/male counterparts.<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nNow THAT\u2019S a memorable, engaging experience that definitely gets things off on the right foot!<\/p>\n
\u00a0<\/strong><\/strong><\/p>\nThis is what technology can and should be doing for you. It should be welcoming visitors, curious onlookers, random passers-by strolling down the sidewalk in front of your home… It should be greeting and picking right up where you left off with the last connection you made with a local fan with open arms, gently guiding them into your plush, air-conditioned<\/p>\n
golf cart, escorting them through the foyer, fixing them a refreshment and then seating them on their favorite style sofa recliner and entertaining them in an authentic and engaging way as you unveil your story and some of your best content.<\/p>\n
<\/p>\n<\/strong><\/strong><\/p>\n
Your Music Marketing System<\/b><\/p>\n
\u00a0<\/strong><\/strong><\/p>\nAt the end of the day, which of the two parties would you be most likely to remember, talk about, and recommend to other people?<\/p>\n
Definitely. You want an initial connection that\u2019ll not only greet your visitors at the door, but will take their coat, get them seated, mix them a drink, and while relaxing into the comfortable, unique nature of your world and what you\u2019re all about. They will be pleasantly surprised with the valuable, genuine content you share with them for free and start an authentic relationship off right from the get go.<\/p>\n
\nYour Music Marketing System is just an authentically designed series of those experiences, what we call Fan Experience Pathways<\/b>.<\/strong><\/p>\n <\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Increasing Fan Engagement isn’t achieved by learning a new Facebook or Twitter trick. It’s not a plugin or special new piece of gear that you buy… Perhaps best of all, to get started doesn’t require much more than the desire to do so-along with a writing utensil and something to write on. To increase Fan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[75],"tags":[105],"class_list":["post-3034","post","type-post","status-publish","format-standard","hentry","category-music-business","tag-modern-music-marketing"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3034"}],"version-history":[{"count":4,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3034\/revisions"}],"predecessor-version":[{"id":3070,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/3034\/revisions\/3070"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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