{"id":202,"date":"2011-10-19T20:01:19","date_gmt":"2011-10-20T00:01:19","guid":{"rendered":"https:\/\/jamieleger.com\/twitter-goals-and-strategy"},"modified":"2013-03-23T17:39:49","modified_gmt":"2013-03-23T21:39:49","slug":"twitter-goals-and-strategy","status":"publish","type":"post","link":"https:\/\/jamieleger.com\/?p=202","title":{"rendered":"Twitter Goals and Strategy"},"content":{"rendered":"
\"\"<\/a>

Twitter Goals and Strategy<\/p><\/div>\n

I\u2019ve decided to give twitter another round after throwing my hands up and jumping off the twitter wagon at the end of last year… This year i am focusing my efforts with better twitter goals and strategies.<\/p>\n

Obviously, i don\u2019t care about what you had for breakfast, lunch, or dinner. We all eat. We all consumer a wide range of edible bundles of nutrients. Some eat steak, some eat burgers, and some don\u2019t even eat… Unfortunately. But they\u2019re too busy trying to find something, they\u2019re not posting it on twitter.<\/p>\n

Twitter, in my view is a wide net. Its a cocktail party. Think about it like that. Be interesting. Share and engage in mutually interesting stuff. Provide value. Have fun. Don\u2019t sell. Im not going to beat a dead horse anymore.<\/p>\n

But still, WHY is it that i see so many people tweeting these same kinds of things happening, YEARS later?<\/p>\n

Im not sure. But i\u2019ve adopted a little different overall approach. Its more targeted and will be measured a bit differently.<\/p>\n

The key to utilizing twitter to work for you is realizing that it is part of a bigger picture.. Your content marketing strategy.<\/p>\n

Twitter is a marketing channel, yes. But it is different than other an advertising channel. It is a microblog, so it is centered around sharing \u201ccondensed\u201d content, and engaging in REAL communication and discussion.<\/p>\n

Although there are parts that can be automated, and some that should be i think in the name of efficiency, it is a SOCIAL network.<\/p>\n

Your personality brings it to life.<\/p>\n

My Twitter Goals and Strategy<\/strong><\/span> consists of….<\/p>\n

1. Determining a bigger picture content marketing strategy and ultimately integrating my\u00a0twitter goals and strategy.<\/p>\n

The brand is not some mystical or robotic third party. Just as my blogs are branded with my own personality, so are my tweets. Since i am a consultant and offer internet consulting services out of ann arbor, as well as tips for musicians, songwriters, and artists in the new music business. i am about building long term relationships with people.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Setting clear goals for my twitter efforts of the brand<\/p>\n

My goals with my @jamieleger twitter account http:\/\/www.twitter.com\/jamieleger<\/a><\/p>\n

-Establish my online presence and make myself available to my audience and potential leads.
\n-Connect to and create relationships with people to network, collaborate and partner with.
\n-Share the most valuable insights, tips, and techniques with my audience.
\n-Build a vetted list of targeted and interested followers, and follow interesting people.<\/p>\n

3. Selecting an management tool for twitter – to increase efficiency.<\/p>\n

I\u2019ve tested and used several tools from hootsuite, to tweetdeck, to cotweet, just recently<\/p>\n

checked out tweetadder, but will be renewing with social oomph, as it is the best tool for
\nmy needs. The tweet scheduling features are second to none, and overall is the best, most
\ncomprehensive twitter tool i\u2019ve used.<\/p>\n

4.Creating a maintenance plan.<\/p>\n

My maintenance plan is pretty simple.<\/p>\n

-Every day create new useful tips, and slowly compile tweet packs. (eventually create
\nenough of them so that the recurrence of the automated tips is so far between times that it
\nwon\u2019t be noticed or anywhere close
\nto bothersome for anyone.<\/p>\n

-Always personally respond to my reply to\u2019s, DM, and monitor mentions and retweets
\nevery day.<\/p>\n

-Every day do something toward building my follower base.<\/p>\n

-Do my best to engage with people every week, by commenting\/replying and\/or asking
\nquestions.<\/p>\n

5. Staying consistent<\/p>\n

The consistency is paramount to the success execution, in order to get an accurate read<\/p>\n

on the success of my twitter goals and strategy.<\/p>\n

I will adhere to these until i make the decision if it is worth the time investment to continue.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve decided to give twitter another round after throwing my hands up and jumping off the twitter wagon at the end of last year… This year i am focusing my efforts with better twitter goals and strategies. Obviously, i don\u2019t care about what you had for breakfast, lunch, or dinner. We all eat. We all […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[39,38,37],"class_list":["post-202","post","type-post","status-publish","format-standard","hentry","category-social-media-artists","tag-twitter-for-artists","tag-twitter-for-business-owners","tag-twitter-strategies-for-songwriters"],"_links":{"self":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202"}],"version-history":[{"count":0,"href":"https:\/\/jamieleger.com\/index.php?rest_route=\/wp\/v2\/posts\/202\/revisions"}],"wp:attachment":[{"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jamieleger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}